Craft Coffee Review: Is It Worth It?

Author: Daniel Harris

Craft Coffee is a subscription service that sends fresh-roasted whole bean or ground coffee right to your door, so you never go without a fresh cup of quality java in the morning. The company is headquartered in Brooklyn, New York, where it operates a small-batch roastery solely dedicated to supplying its subscribers with the freshest coffee possible. With dozens of blended and single-origin coffees to choose from, whatever kind of roast gets you going in the morning, Craft Coffee likely has a product to match your taste. What's more, the company's price-match guarantee ensures that the price you pay for fresh roast from Craft Coffee is never out of line with the price for specialty-grade coffee at your local grocery store.

How a Craft Coffee Subscription Works

Craft Coffee subscriptions are completely flexible to match your coffee consumption. Most coffees come packaged in 12-ounce sealed bags. Once you select a coffee, you choose the number of bags you want in each shipment and how often you want to receive those shipments. You can opt for a shipment as frequently as every week or as infrequently as every three months. With appropriate notice, you can always skip deliveries or change the frequency of deliveries, paying only for the shipments that are mailed out to you. You can also choose to receive your coffee in whole-bean form or specially ground for espresso, flat bottom filters or cone filters. Coffee deliveries generally leave the roastery en route to your home within one to three days of roasting.

Choosing a Coffee

Coffee lovers can be pretty picky when it comes to flavor. Dark roast or light, single origin or blend, once you develop a taste for a particular coffee it's not easy to start thinking about a big change. Craft Coffee has done a lot of work in its Brooklyn coffee lab to solve this problem. Since its founding in 2010, the company has tested thousands of different coffees sold at grocery stores and coffee shops across the country to provide precise recommendations to new subscribers.

When you sign up for a Craft Coffee subscription, the first question asks for the name of your favorite coffee. The sign-up tool immediately provides a recommendation from its catalog of coffee blends that best matches your favorite brew. While you can opt for any coffee from the Craft Coffee catalog, if you choose the recommended blend, it comes with a 100%-satisfaction guarantee. If the coffee doesn't work for you, a company representative helps you find a coffee that does match your tastes.

Subscription Pricing

Subscription prices vary according to the coffee you choose, and shipping charges are always included in that price. As of January 2016, prices range from $9.99 to $19.99 per 12-ounce bag of coffee. You can also opt for one of the three-coffee sampler subscriptions, which include three 4-ounce bags of coffee for $24.95. There is a 10% discount on all subscriptions when you pay for at least six deliveries in advance. There is no minimum subscription period, nor is there a cancellation charge. Craft Coffee also offers a price-match promise that guarantees coffee deliveries at a per-ounce price within 8 cents of equivalent-quality specialty-roast coffee at your local grocery store.

Other Coffee Subscription Services

Other coffee subscription services compete for your coffee dollars, although few of them offer the flexibility, pricing and service guarantees you get with Craft Coffee. Blue Bottle is a reasonably flexible subscription service offering a rotating selection of whole-bean coffees that changes with the seasons. Drift Away Coffee also delivers a rotating selection of whole-bean coffees shipped biweekly to your door. Stumptown Coffee Roasters, a Portland-based coffee company recently acquired by Peet's Coffee, delivers your favorite fresh-roasted, whole-bean Stumptown coffee blend to your door every two weeks.

The Bottom Line

If you are a lover of great coffee, a Craft Coffee subscription is one of the best ways to make sure you never find yourself without a full cup at hand. Craft Coffee's subscription service is highly flexible, and the pricing is right and guaranteed. If the service piques your curiosity, you really don't have much to lose by trying it out for at least a couple weeks.